Following market research, including exhibiting at national craft shows, it was confirmed that there was a void in the industry for a low melt mouldable polymer.

torc material was introduced in vibrant colours and varying sizes and was sold initially under the trade name of Galactic Plastic.

Market reaction has been extremely positive from retailers and consumers alike.

However the poor connation regarding the word plastic, has initiated the company to change the name of the product to Flexicraft®

The commercial decision was taken to allow a period of time before the relaunch under the new brand name, mid 2023

Going forward the material will be available in the following:

1) Granules, which can be used in a standard microwave, thus avoiding the requirement for a special heater

2) 3d Filament, for the use in Domestic/Consumer 3d Printers

Routes to Market

*Digital Marketing

*Arts & Craft Television channels

*Arts & Crafts exhibitions

Markets

*Crafts contributes £3.4bn to the UK economy

*Estimated 11,620 UK craft businesses, employing 149,510 people

*5bn of exports from the UK crafts sector